The key to success in today’s increasingly competitive healthcare environment is to focus on the patient.
Salesforce created Health Cloud in 2016 to transform the way organizations interact with their patients. The platform provides a 24/7 comprehensive view of members – patients, insurance carriers, and providers – in a single, customizable, HIPPA-compliant dashboard that supports collaborative and personalized care. Now Salesforce has expanded that same platform to specifically address and improve how health insurance companies engage with others to create an exceptional customer experience. They call it Health Cloud for Payers and it incorporates several insurance-specific features.
First, the platform enables a complete view of members in a single, comprehensive dashboard. No longer will the insurer need to access multiple systems to find information including benefits, health records, claims, and authorizations. This in turn allows users to work faster and more efficiently; no need to keep people on constant hold.
Second, improved workflow management will streamline care requests, speed processing, and enable increased visibility. Gone is the need for endless phone calls trying to determine claim status, instead both the provider and member are able to view the progression.
Third, Health Care for Payers will drive engagement by enabling the creation of a customized, interactive, highly personal digital experience. This will allow for more meaningful customer interactions and provide more effective collaboration.
Finally, as with all other Salesforce platforms, Health Cloud for Payers will benefit from access to Salesforce’s ecosystem of partners — leveraging additional solutions and bringing further capabilities to integrated patient care platforms. According to a recent IDC study, this ecosystem will create more than 244,000 jobs and over $68 billion in new healthcare revenue worldwide by 2022.
Improve relations, consolidate information, and fuel the economy; not bad Salesforce, not bad at all.
