Last week, we hosted the webinar – Disruptive Innovation and the Drive for Growth, with Geoffrey Moore, author of Crossing the Chasm and Zone to Win, and Howard Moore, Keste’s CEO.
Geoffrey started off the webinar with two key questions:
- How does an established enterprise take on the next wave?
- How do companies gain traction in this new world but still maintain commitments to their current lines of business?
The answer is a conceptual framework called zone management.
The webinar then discussed this framework and what companies need to do to establish it in order to bring products to market.
So learn how to grab the next wave of innovation, while maintaining your current offering. Watch the full replay today!
